"Republican Candidates Harness TikTok and Taylor Swift to Woo Young Voters"

Republican presidential candidates are using social media platforms like TikTok and pop culture references, such as Taylor Swift, to compete for the support of young voters. Biotech CEO Vivek Ramaswamy, the first Republican candidate to join TikTok, is using the platform to reach out to millennials and Gen-Z voters. Other candidates like North Dakota Gov. Doug Burgum are capitalizing on pop culture by selling Taylor Swift-themed merchandise. Some candidates are also focusing on college campuses and launching student groups to engage young voters. However, some young Republicans feel that there is a lack of understanding and engagement from GOP candidates in reaching young voters.