DeSantis' Strategy to Win Over Older Voters and MAGA Donors for GOP Nomination

Florida Governor Ron DeSantis is trying to win over older voters by highlighting his efforts to lower prescription drug prices, including a new law regulating drug industry middlemen. More than 60% of Republican and Republican-leaning voters are over 50 years old, making them an important constituency for any presidential contender in the party. However, DeSantis's messaging on the issue can be lost on some voters, who find it too complicated. Despite this, experts believe DeSantis's plan could have a real impact on drug prices and transparency, particularly in comparison with former President Trump's efforts.