Illinois law protects child influencers' earnings with mandatory savings

Illinois has become the first state in the US to pass a law ensuring that child social media influencers are compensated for their work. The law, which will go into effect on July 1, 2024, requires parents to set aside a percentage of earnings for child influencers featured in monetized online platforms. Child influencers will be entitled to a share of earnings based on their appearances in content generating at least 10 cents per view. The law aims to protect children from exploitation and requires vloggers to maintain records and set aside earnings in a trust account for the child until they turn 18. Other states may consider similar legislation, especially those with a high volume of family vloggers and social media influencers.