Bud Light faces backlash and staffing shake-up after controversial campaign.

Anheuser-Busch has made changes to its marketing leadership after Bud Light faced backlash from conservatives over a campaign featuring a transgender influencer. Alissa Heinerscheid, who oversaw Bud Light marketing, has taken a leave of absence and Todd Allen, vice president of global marketing for Budweiser, has been appointed. The move comes after prominent conservatives called for a boycott of Bud Light. Anheuser-Busch CEO Brendan Whitworth posted a statement in response to the controversy, saying, "We never intended to be part of a discussion that divides people."