"Anti-Woke Beer Company Celebrates 'Real Women of America' in Calendar Starring Riley Gaines"

Ultra Right, a "woke-free" beer company, is launching a Real Women of America 2024 calendar featuring prominent conservative women as a response to Bud Light's recent progressive advertising campaign. The calendar aims to celebrate traditional femininity and challenge progressive narratives in marketing. Ultra Right's founder, Seth Weathers, believes in the distinct nature of biological women and will donate 10% of calendar sales to support women's sports. Bud Light's inclusive campaign featuring transgender activist Dylan Mulvaney has resulted in a decline in sales, alienating its traditional customer base and sparking a wider debate on the role of brands in societal issues. The contrasting marketing strategies highlight the importance of understanding and aligning with consumer expectations.