90-Minute Minimally Invasive Makeover Delivers Facelift-Like Results

Alli Webb, founder of Drybar, in her late 40s chose a trio of minimally invasive procedures—buccal fat removal, chin and jawline liposuction, and radiofrequency neck-tightening—over a full facelift. The 90-minute procedure, performed under twilight anesthesia, required about three to four days of downtime and cost about $28,500 in California, far less than a facelift typically priced at $55,000–$150,000. Webb’s results were enhanced by good skin quality, yielding facelift-like transformation, though outcomes vary by individual skin condition and age; doctors stress realistic expectations and case-by-case assessment.