"The Power and Responsibility of a Birth Consultant"

Noor Siddiqui, the 29-year-old founder of fertility startup Orchid, offers prospective parents the choice to have a regular baby or an Orchid baby, which undergoes genetic enhancement to reduce the risk of developing diseases and conditions. The company screens embryos for over 1,200 genetic diseases and conditions, aiming to provide parents with more information and reduce the risk of future suffering. Despite concerns and discomfort from some, Orchid has gained traction in the fertility industry and is being used by thousands of customers, including figures in the tech industry.