"Promoting Trust and Vaccination: CDC Director Takes Action"

Dr. Mandy K. Cohen, the new director of the Centers for Disease Control and Prevention (CDC), is working to restore Americans' trust in public health and the agency. With the loss of faith in science, particularly among Republicans, and low vaccination rates for flu, COVID-19, and respiratory syncytial virus (RSV), Dr. Cohen is on a nationwide media blitz to promote vaccination. She emphasizes her role as a mother and uses a more empathetic and empowering communication style to connect with the public. Dr. Cohen is also focused on improving the CDC's messaging and transparency, as well as implementing changes to address weaknesses identified in a recent agency review. Restoring trust is seen as the top priority for the CDC's new leader.