SRK's Bold Move Boosts Brand Value to New Heights

Shahrukh Khan, on his 59th birthday, announced he has quit smoking, a decision that not only benefits his health but also boosts his brand value. This move has inspired many fans to consider quitting smoking and has opened up new endorsement opportunities with international brands that previously avoided partnerships due to his smoking habit. SRK's decision is expected to bring significant financial gains as brands now seek to associate with his healthier image.