"YouTube's Dominance in U.S. Streaming: Insights from Senior Execs and Milestone Achievements"
TL;DR Summary
YouTube celebrates one year as Nielsen's top U.S. streaming platform, with 8.6% of all viewing on U.S. TV screens in January. Senior execs Nicky Rettke and Tara Walpert Levy discuss the platform's success, including the impact of creators, ad innovation for connected TVs, and partnerships with media companies and the NFL. They also highlight the growth of YouTube Shorts and the platform's role in the evolving ad market, emphasizing the importance of automation and the strong advertiser sentiment.
- As YouTube Marks One Year As Nielsen’s Top U.S. Streaming Platform, Senior Execs Nicky Rettke And Tara Walpert Levy Talk NFL, Ad Innovation And How Creators Invaded The Living Room Deadline
- Nielsen crowns YouTube #1 Streamer in America 12 months straight! YouTube Official Blog
- YouTube and Peacock Hit New Milestones in Streaming CNET
- Nielsen stats show YouTube and Netflix dominating US TV streaming. The Verge
- Creating cinematic content with Kinigra Deon YouTube Official Blog
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