McConaughey Uses Trademark Plan to Guard His Face in AI Age

Matthew McConaughey filed eight trademark applications featuring his likeness and voice to create a consent-based perimeter around AI use, aiming to deter unauthorized humanoid replicas and provide a pathway to legal action. Experts say the move could set a precedent, but its effectiveness depends on evolving IP and copyright rulings in AI contexts, as Hollywood pushes for stronger protections amid ongoing industry debates and lawsuits.