"Taylor Swift's Music Returns to TikTok Ahead of New Album Release"
TL;DR Summary
Taylor Swift's music has returned to TikTok after being removed due to a licensing dispute between Universal Music Group (UMG) and TikTok. It's unclear how Swift's music made its way back, but it's possible she struck a separate deal with TikTok as she owns her masters. The removal of UMG artists' music from TikTok had a significant impact on the platform, affecting countless videos and viral dances. Despite reported dismal royalty payments, TikTok remains a crucial platform for music discovery, and the return of Swift's music coincides with the upcoming release of her new album.
Topics:entertainment#music-licensing#musictech#social-media#taylor-swift#tiktok#universal-music-group
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