"Spotify Introduces Full Music Videos, Challenging YouTube"

Spotify is introducing music videos in a beta feature available in 11 markets, including the UK, Germany, and Brazil. Users can access the videos from the Now Playing screen, with a "Switch to Video" option appearing for supported tracks. The feature is available on iOS, Android, desktop, and TV devices, requiring a Premium subscription to watch. Spotify aims to provide artists with another way to engage listeners and cultivate fans through this new offering.