Drake and Kendrick Lamar's Legal Battle with UMG Intensifies

Drake has filed legal petitions accusing Universal Music Group (UMG) of removing copyright restrictions on Kendrick Lamar's song "Not Like Us" to boost its popularity through influencers, a move allegedly involving bots and payola. This tactic, previously seen as Kendrick's initiative to support content creators, is now under scrutiny. UMG denies these allegations, asserting their ethical marketing practices. Both artists are under UMG, with Kendrick distributed by Interscope and Drake signed with Republic.