"Lawmakers Introduce ELVIS Act to Protect Performers from Deepfake Technology"

A bipartisan coalition of House lawmakers has introduced the No AI Fraud Act, a bill aimed at prohibiting the unauthorized use of digital replicas, including deepfakes and voice clones, by conferring intellectual property rights at the federal level. The legislation, supported by Hollywood unions and trade groups, seeks to protect individuals' voice and likeness from exploitation, with violations subject to stiff penalties and lawsuits. The bill also includes provisions for exemptions, fair use considerations, and transfer of rights after an individual's death, and has garnered support from industry leaders such as SAG-AFTRA and Universal Music Group.