Mixed Reviews for Warner Bros. Discovery's 'Max' Streaming Rebrand
TL;DR Summary
Streaming service HBO Max has undergone a rebrand and is now simply called Max, combining the offerings of Discovery+ and the original HBO Max. The removal of the HBO name from the branding has caused controversy among TV fans, who mourn the loss of the prestige associated with the brand. The new Max logo has been well-received, but the addition of the tagline "The one to watch for HBO" has been criticized as inelegant.
- Yikes, the new HBO Max rebrand is getting roasted Creative Bloq
- HBO Max will just be called 'Max' when it folds in Discovery+ on May 23rd Engadget
- Warner Bros. Discovery unveils super-streamer 'Max' CNN
- Heard on the Street Recap: Streamed Out The Wall Street Journal
- Warner Bros. Discovery's 'Max' Streaming Plan Gets Mixed Reviews on Wall Street Barron's
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