Coach Launches Sustainable Sub-Brand Coachtopia.

Coach has launched a new sub-brand called Coachtopia, which offers nearly 100 products made primarily with waste leather sourced from India and Vietnam or partly recycled materials like cotton, resin or polyester. The line is designed to embrace circular business models and reduce the use of new virgin materials. Coachtopia's intended consumer is Generation Z, and prices are deliberately lower than those of Coach and other luxury rivals to make products more accessible to younger shoppers. The challenge is to find a circular system that actually works, and Coach hopes to use the process as a blueprint for how to improve the overall environmental footprint of the company.