"Unveiling the Musical Marketing Mystery: Why Are Studios Hesitant to Promote Musicals as Musicals?"

Studios are hesitant to market movie musicals explicitly as such, fearing that the term "musical" may turn off audiences. The success of films like Frozen, which became known for its songs after release, has led studios to downplay the musical elements in marketing campaigns. Despite recent disappointments like West Side Story and In the Heights, Hollywood remains committed to the genre, with upcoming projects like The Color Purple and the two-part Wicked movie.