"Self-Published Book Defies Odds to Become Best Seller"
TL;DR Summary
Keila Shaheen's self-published book "The Shadow Work Journal" became a best seller by leveraging TikTok for marketing and direct sales. Influencer Kohn Glay's viral TikTok video recommending the book led to over 40,000 copies sold and significant earnings, showcasing the platform's power in transforming book sales and marketing strategies.
How a Self-Published Book Broke 'All the Rules' and Became a Best Seller The New York Times
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