Wasserman Rebrands as 'The Team' as Auction Opens for Hollywood Agency Empire

TL;DR Summary
Deadline reports Casey Wasserman is rebranding Wasserman Media Group as “The Team” while the formal sale of the agency empire begins, with NDAs issued and a data room opened. Potential bidders including WME, CAA, Range Media Partners, UTA, and Goldman Sachs are signaling interest in acquiring the entire operation (including related Brillstein/Paradigm assets), with prices likely north of $1 billion. The move follows Epstein-Maxwell controversy and mounting LA politics pressuring Wasserman’s continued involvement with LA28, adding urgency to the sale.
- Wasserman Rebrand Full Steam Ahead As Formal Bidding For Embattled LA28 Chief’s Empire Begins Deadline
- Wasserman’s Name Is Erased From the Company He Founded The New York Times
- Wasserman Rebrands as ‘The Team’ As Sales Process Kicks Into Gear The Hollywood Reporter
- Wasserman Agency Rebrands as ‘The·Team’ Variety
- Wasserman changes name to The Team amid buyer search Sports Business Journal
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