"The Evolution of Super Bowl Ad Spending and Trends: A 20-Year Analysis"

Advertisers are vying for pre-game commercial spots just before the Super Bowl, with prices reaching up to $4 million for a slot. Companies like FanDuel and YouTube are leveraging this prime advertising opportunity to reach a massive audience before the game begins, with YouTube touting it as their "best investment" for generating returns. The pre-kick moment is highly sought after, with companies like Coca-Cola and FanDuel making significant statements with their commercials. Advertisers are capitalizing on the massive viewership and the potential to make a lasting impression just before the game starts.