Laundry Detergent Gets a Matcha Makeover to Appeal to Gen Z

Unilever has updated its laundry detergents to better remove modern stains like matcha, Aperol, and bubble tea, which are increasingly common among Gen Z due to changing lifestyles and food trends. The company’s new stain index highlights these emerging stains, prompting reformulation of products like Persil and Surf to address these colorful and stubborn marks, reflecting evolving consumer habits and social media influences.