"Frito Lay's 8 Unique 'Groundhog Day' Ads to Air on ABC All Day"

Frito-Lay has secured one third of ABC's national advertising inventory to air eight different "Groundhog Day"-inspired commercials for Lay's potato chips featuring actor Stephen Tobolowsky. This marks the first time Disney has teamed up with a single client for a day-long sponsorship, and the ads will also appear on Hulu. The unconventional marketing move breaks many modern advertising rules, but aims to capture consumers' imagination and create memorable moments. The concept was sparked just two weeks ago and required Disney to rearrange its advertising "traffic" to give the Lay's ads prominent slots in commercial breaks.