Fox News' Upfront Pitch: Lifestyle, Weather, and Late Night Options for Ad Buyers.

Fox News will host its upfront presentation to pitch advertisers on why they should spend their money with the conservative cable news channel. Fox is leaning into its other fare in its upfront pitch, highlighting lifestyle, weather, and entertainment programming, as well as election coverage. Fox News is betting that advertisers that may be skittish of advertising on news shows are ok with sponsoring lifestyle shows. Despite the Dominion lawsuit, Fox News has not seen any impact on its business, and it is leaning into news and opinion programming that is perhaps more ad-friendly than many of the hosts named in the suit. The upfront will end with an opinion show, The Five, which has become Fox News’ most-watched program.