"Bud Light's Super Bowl Reboot: Genie, Humor, and Celebrity Cameos"

Bud Light is launching a 60-second Super Bowl ad, "Easy Night Out," featuring a star-studded cast and aiming to boost sales after a 29.9% year-over-year sales decline. The ad is part of a 2.5-minute campaign costing millions for parent company Anheuser-Busch InBev, as Bud Light seeks to recover from a previous boycott and competition from Modelo Especial. The company is focusing on fan-centric marketing and partnerships with the NFL, UFC, and Olympics to revitalize its brand.