San Francisco's $6M ad campaign aims to revive tourism.

The San Francisco Travel Association has launched a $6 million advertising campaign, including the city's first-ever commercial, to attract tourists back to the city. The campaign, titled "Always San Francisco," features local talent and aims to evoke the emotional joy visitors find in the city. The campaign includes digital media ads and a travel sweepstakes to give away five "San Francisco experiences." The domestic campaign will run in five US cities, while the international campaign will run in Europe, Canada, Mexico, Australia, India, and the Asia-Pacific region.