YouTube TV rolls out tailored plans with cheaper genre-focused options

YouTube TV began a phased rollout of genre-specific subscription plans, adding over 10 tailored tiers (Sports, Sports + News, Sports + News + Entertainment, Entertainment, and News + Entertainment + Family) with monthly prices ranging from $54.99 to $77.99, while keeping the traditional base plan available. The plans preserve core features like unlimited cloud DVR, multiview, up to six accounts, and add-ons. ESPN Unlimited is promised at no extra cost on the Sports plan later this fall. Users can switch plans in the app with immediate price adjustments; downgrades may trigger channel loss and affects recordings for 21 days, though existing add-ons carry over. Availability will expand to all eligible U.S. subscribers in coming weeks, with regional channel variations and occasional promotional pricing for new subscribers.