WPP and Nvidia join forces for AI-powered advertising engine.

WPP, the world's largest advertising agency, has partnered with Nvidia to create ads using generative artificial intelligence. The platform will enable WPP's creative teams to integrate content from organizations such as Adobe and Getty Images with generative AI to produce advertising campaigns "more efficiently and at scale." The new technology could mean that much smaller creative teams are ultimately able to do the same amount of work.