"U.S. Regulators Introduce Enhanced Online Privacy Measures for Kids"

The Federal Trade Commission (FTC) has proposed significant changes to strengthen the federal rule protecting children's online privacy, aiming to curb the tracking and monetization of youngsters' data by social media apps, game platforms, toy retailers, and digital advertising networks. The proposed changes include turning off targeted advertising by default for children under 13, prohibiting the use of personal details to keep children on platforms longer, strengthening security requirements for data collection, limiting the retention of children's information, and restricting the collection of student data by educational-tech providers. The FTC's proposal aims to shift the responsibility of online safety from parents to digital services and protect children's personal data from being hoarded and monetized by companies.