TikTok updates ToS: location data, AI rules, and sensitive data under new U.S. ownership

TikTok’s January 2026 update to its Terms of Service and Privacy Policy accompanies its shift to a U.S.-based ownership structure. The changes largely preserve existing data practices but add explicit language about collecting precise location data (subject to user settings) and handling sensitive information (race, religion, immigration status, health) in line with laws like the CCPA. The policy also expands third-party advertising use of data and introduces a new AI section with labeling requirements and restrictions on generative AI tools. While some users fear expanded surveillance under the new ownership, TikTok says the updates comply with applicable privacy laws and reflect ongoing content-and-data governance updates.