The Rise of Generative AI and Its Impact on Business and Society

Generative AI (Gen AI) is attracting attention and investment from VCs, but startups need to focus on customer needs, plan for global scale, and build a monetization thesis to turn short-term hype into long-term growth. Effective monetization relies on increasing revenues, reducing costs, and reducing risk. Overcoming potential barriers to growth and growing sustainably requires a comprehensive payment infrastructure. While Gen AI has the potential to generate trillions of dollars of economic value, startups need to adopt basic principles to turn this potential into a sustainable business.