"The Rise and Fall of Apple's Ill-Fated Car Project: A Decade of Innovation and Its Untimely Demise"

Apple's ambitious car project, known as "Project Titan," was initiated by Steve Jobs and involved a decade of work and billions of dollars in investment, but was ultimately canceled due to leadership struggles, technical and economic hurdles, and shifting ambitions. The project, which aimed to create a revolutionary car, faced challenges in developing reliable self-driving technology and controlling production costs. The cancellation will impact around 2,000 employees, and Apple is looking to sell its Arizona car testing track.