"Temu's Super Bowl Ad Success and Chiefs' OT Thriller: A Recap"

Temu and Microsoft's Copilot saw a surge in app downloads following their Super Bowl commercials, with Temu's downloads increasing by 34% on Super Bowl Sunday. The e-commerce marketplace Temu, known for its low prices and gamified design, has rapidly grown in popularity and ad spend, impacting other e-commerce platforms. Microsoft's Copilot, an AI chatbot, also gained traction after its Super Bowl ad. The rise of these apps reflects the impact of Super Bowl commercials on app downloads and consumer behavior.