"Super Bowl Ads Spark 'Boycott Tesla' Movement Over Self-Driving Tech"

A pair of Super Bowl ads by The Dawn Project targeted Tesla's self-driving technology, urging viewers to boycott the company and claiming its vehicles are unsafe. The ads featured an Autopilot-driven Tesla ignoring a stop sign and striking child-sized dummies. Tesla's Autopilot technology has faced scrutiny from regulators, with the National Highway Traffic Safety Administration (NHTSA) concluding that incorrect use of the software led to crashes. The company recalled about two million vehicles for mandated Autopilot updates, despite not agreeing with the NHTSA's findings. The software has been criticized for being easily fooled, and Tesla has been the subject of multiple recalls and safety investigations.