OpenAI tests ChatGPT ads, hinting at a broader ad-supported AI era

OpenAI will begin testing ads on ChatGPT for free and Go-tier users in the United States, with ads labeled 'Sponsored' and kept separate from chats. Responses won’t be influenced by ads, but targeting may be guided by conversations and personalization will be on by default with an opt-out. Conversations are claimed private and not sold to advertisers. Paid ad-free options remain (Plus, Pro, Enterprise), while ChatGPT Go will include ads. The move aims to diversify revenue and fund infrastructure, but raises concerns about user experience, data privacy, and potential conflicts between user needs and advertiser interests as testing begins.