OpenAI Tests Chatbot Ads With View-Based Pricing, Targets Small Advertiser Pool
TL;DR Summary
OpenAI has started offering its chatbot ads to a small group of advertisers, pricing based on ad views rather than clicks, with commitments under $1 million over a several-week trial, and plans to enable self-serve ad buying as it prepares a February launch.
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- ChatGPT is now doing what Sam Altman called a ‘last resort’ only two years ago MarketWatch
- Our approach to advertising and expanding access to ChatGPT OpenAI
- ChatGPT to begin testing ads as generative AI competition heats up Marketing Dive
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