OpenAI tests banner ads in ChatGPT to diversify revenue

OpenAI will begin testing bottom-of-answer banner ads in ChatGPT for US users on the free tier and the new $8/month ChatGPT Go plan, while higher-tier subscribers won’t see ads. Ads are to be labeled and separated from responses and won’t influence ChatGPT’s outputs or user conversations. The move aims to diversify revenue as OpenAI faces substantial operating costs and expects billions in spending, though the company insists ads are a supplementary revenue stream rather than a core change in the user experience.