"Nvidia's Pursuit of $30 Billion Custom Chip Market with New Business Unit"

Nvidia is establishing a new business unit to develop custom chips for cloud computing and AI, aiming to tap into a $30 billion market and counter the increasing competition in the semiconductor industry. The company's dominant position in AI chips has led major customers like Microsoft, Alphabet, and Meta Platforms to seek alternatives, prompting Nvidia to offer custom AI chips to meet specific needs. The move is expected to impact competitors like Broadcom and Marvell, and Nvidia also plans to target the telecom, automotive, and video game markets with its custom chip offerings.