Meta bets on feel-good ads to sway data-center sentiment
TL;DR Summary
Meta spent $6.4 million on a nationwide ad campaign to frame its data centers as job-creating community anchors, but critics warn about energy and water use and a broader public backlash, contributing to a wider industry lobbying push as AI infrastructure expands and some projects face delays or cancellations.
- Meta is spending millions to convince people that data centers are cool and you like them The Verge
- People are protesting AI data centers, and it's scrambling political lines NPR
- Meta Campaigns to Change Opinions on Data Centers The New York Times
- Data centers are facing an image problem. The tech industry is spending millions to rebrand them. grist.org
- Data centre groups plan lobbying blitz to counter AI energy backlash Financial Times
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