Choice Hotels Delays Implementation of New GenAI Despite Successful Use of AI

Choice Hotels, which has been using AI and machine learning for years, is holding off on integrating generative AI tools like OpenAI's ChatGPT into its systems due to concerns about accuracy, hallucinations, and intellectual property risks. However, the company is actively monitoring the technology and exploring its potential for future use in predicting booking patterns, identifying new locations, and managing property operations and revenue. Choice Hotels expects GenAI to ultimately change how guests plan their travel and provide opportunities for people to interact and solve problems like fraud analysis.