Are You Dead? Rebrands as Demumu for Global Audience Amid Viral Surge
TL;DR Summary
China’s solo-living safety app Sileme, known as Are You Dead?, has gone viral and will rebrand globally as Demumu. The new version introduces an 8 yuan subscription to help cover costs, with pricing also listed as 8 Hong Kong dollars on the App Store. The app, which requires an emergency contact and sends auto check-in notifications after days of inactivity, targets solitary lifestyles and reflects China's large share of one-person households (estimates exceed 200 million).
- Chinese app ‘Are You Dead?’ to change name after surge in popularity Al Jazeera
- Viral app in China taps into national loneliness by asking: ‘Are You Dead?’ CNN
- Aimed at the growing number of young Chinese who live alone, a new app asks: ‘Are you dead?' AP News
- 'Are You Dead?': The viral Chinese app for young people living alone BBC
- China’s Hottest App Is a Daily Test of Whether You’re Still Alive WIRED
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