"Apple's Failed iCar: The Decadelong Odyssey and Elon Musk's Reaction"

Apple's "Project Titan" electric vehicle program, in development for 10 years, was ultimately abandoned due to the company's limited interest in the automotive sector and inconsistent leadership. Initially conceived to retain engineers and compete with Tesla, the project faced challenges such as slim profit margins and trailing behind Tesla. The design vision shifted from a normal electric vehicle to a wheel-less, fully autonomous vehicle, inspired by the 1950s Fiat Multipla 600. Despite the cancellation, advancements in AI and automation from the project will be applied to other technologies within Apple.