"Apple's Aborted EV Project: A Lesson in Shifting Priorities"

TL;DR Summary
Apple has reportedly shut down Project Titan, its initiative to build a car, after years of shifting missions and billions of dollars spent. The idea of an Apple Car seemed far-fetched and unrealistic, given Apple's track record of decisions that defy common sense. The challenges of entering the automotive industry, including environmental impact, control issues, and profitability, likely contributed to the project's demise. Despite speculation and renders, the Apple Car never materialized into a real product.
- The Apple Car never felt real Engadget
- RIP to the Apple Car, we hardly knew ye The Verge
- Apple nixes EV project, shifts focus to AI Fox Business
- Apple Cancels Electric Car After Learning Making EVs Is Harder Than It Looks - WSJ The Wall Street Journal
- Apple's EV wind down offers reprieve to Tesla, Detroit rivals Automotive News
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