"Apple's Aborted EV Project: A Lesson in Shifting Priorities"

1 min read
Source: Engadget
"Apple's Aborted EV Project: A Lesson in Shifting Priorities"
Photo: Engadget
TL;DR Summary

Apple has reportedly shut down Project Titan, its initiative to build a car, after years of shifting missions and billions of dollars spent. The idea of an Apple Car seemed far-fetched and unrealistic, given Apple's track record of decisions that defy common sense. The challenges of entering the automotive industry, including environmental impact, control issues, and profitability, likely contributed to the project's demise. Despite speculation and renders, the Apple Car never materialized into a real product.

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