Streaming Giants Battle for Spanish-Language Sports Rights to Attract Hispanic Viewers

Streaming platforms are increasingly pursuing Spanish-language sports rights to cater to the growing Hispanic viewership. Media companies like TelevisaUnivision and Canela Media are expanding their sports content, while English-language streamers such as NBCUniversal's Peacock, Disney's ESPN+, and Amazon's Prime Video are adding simulcast content in Spanish. This move aims to diversify viewership and advertising opportunities, as Hispanic audiences spend a significant amount of time consuming media and are at the forefront of cord-cutting. By offering sports content in Spanish, streaming platforms can tap into a younger demographic and personalize ad loads for the Spanish audience, driving subscriber growth and profitability.