The Decline of Threads: Uncovering the Reasons Behind the Loss of Active Users

Threads, the Twitter alternative launched by Meta, has experienced a decline in active users and time spent on the app since its record-breaking launch. Despite garnering 100 million downloads in its first five days, Threads saw a 20% decrease in active users and a 50% decrease in time spent on the app. The affiliation with Instagram and Meta alone is not enough to retain users, as the app lacks the features and functionality that Twitter offers, such as access to news and political content. Users have also complained about the app's algorithm, which limits customization and displays content from random accounts. While the algorithm improves with usage, Threads faces the challenge of keeping users engaged and may need to enhance its functionality and promised features to attract and retain users.