Real Estate CEO Challenges Zillow, Aiming to Transform Home Buying

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Source: Business Insider
Real Estate CEO Challenges Zillow, Aiming to Transform Home Buying
Photo: Business Insider
TL;DR Summary

Compass CEO Robert Reffkin is engaged in a legal and strategic battle with Zillow and industry rules, aiming to reshape home search practices by promoting exclusive listings and challenging industry norms, which could significantly alter how Americans buy homes.

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