"Harvard Study Reveals Key Word for 50% More Influence"

1 min read
Source: CNBC
"Harvard Study Reveals Key Word for 50% More Influence"
Photo: CNBC
TL;DR Summary

According to a Harvard study, using the word "because" in requests can make people 50% more likely to comply, as it indicates consideration. Marketing professor Jonah Berger also identifies other "magic words" that can significantly influence communication, such as using "recommend" instead of "like" and swapping verbs for nouns. These subtle language shifts can have a big impact on persuading others, and paying attention to the specific words people use can help craft effective responses.

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