"Rising Trend: 'No-Buy Year' Pledges Gain Popularity Amid Financial and Climate Concerns"

The no-buy challenge, where individuals commit to purchasing only essential items for a set period, is gaining popularity as a way to save money and reduce environmental impact. Participants, including a Brooklyn creative director and a San Diego sustainability worker, share their experiences and struggles on social media platforms like TikTok. The trend, which helps people manage debt and curb impulsive spending, also promotes mindful consumption and sustainability.