"The Stanley Cup Craze: History, Hype, and Backlash"

The Stanley tumbler, a durable water cup with a century-old history, has recently become a viral sensation, particularly among millennials and Gen Z'ers, leading to frenzied buying and even reselling at high prices. Its popularity has been fueled by social media, exclusive collaborations, and clever marketing tactics, turning it into a fashion accessory and status symbol. However, the hyper-consumerist response has sparked criticism, with some questioning the environmental impact and the true purpose of a reusable cup. Despite its current peak, industry analysts predict that the trend may soon fade, making way for the next "It cup."