"Last-Minute Valentine's Day: Chocolates, Flowers, and Procrastination in America"

Despite stores pushing Valentine's Day inventory weeks ahead of the holiday, nearly half of U.S. spending on Valentine’s Day flowers, candy, and cards occurs between Feb. 11 and Feb. 14, with sales peaking on Valentine’s Day itself. Americans are expected to spend a collective $25.8 billion this year, with candy being the most popular gift. Procrastination seems to be part of the holiday tradition, with delivery companies experiencing peak flower orders on Valentine’s Day between 10 a.m. and 5 p.m. Businesses struggle to keep up with last-minute orders, and while some procrastinate due to fear of failure, a psychology professor advises not to procrastinate when it comes to expressing love.